NIOA New Zealand has announced an exclusive partnership with Leupold & Stevens to distribute its line of premium precision optics in New Zealand.

The new distributorship, which begins on February 1, will provide New Zealand customers with access to Leupold’s extensive range of telescopic sights, red dot sights, binoculars, rangefinders, spotting scopes and performance eyewear.

Leupold & Stevens, headquartered in Oregon, USA, has been a trusted name in precision optics for 117 years. Renowned for exceptional quality and reliability, Leupold products are the choice of hunters, shooters, outdoor enthusiasts and military professionals worldwide.

NIOA has had a long-standing partnership with Leupold in Australia where it operates the Leupold Custom Shop – the only facility of its kind in the southern hemisphere – offering a range of specialised services, including the construction of CDS dials, reticle changes, customisations, and cerakoting of Leupold scopes.

NIOA New Zealand General Manager Fraser Winskill said the expansion into New Zealand continued NIOA and Leupold’s shared commitment to unparalleled quality, service and innovation across the region.

“We’re thrilled to partner with Leupold in New Zealand,” Mr Winskill said from SHOT Show in Las Vegas, Nevada where Leupold is among more than 2500 exhibitors from the shooting, hunting and outdoor industries. “Leupold perfectly aligns with NIOA's commitment to providing our customers with world-class products and services.

“We look forward to supporting our retailers and customers with the full range of Leupold products.”

Leupold’s Director of Global Commercial Sales Janos Jeszenszky said: “It’s a pleasure to collaborate with NIOA.

“We have an exceptional history of delivering outstanding products and service in the Australian market and we are excited to expand that to New Zealand with Fraser and his team.”

NIOA Australia and New Zealand CEO Ben James emphasised the strategic importance of Leupold in the New Zealand market: “The addition of Leupold to NIOA’s portfolio underscores the company’s dedication to delivering premium brands to the New Zealand market.

“Retailers and customers can expect a seamless rollout of Leupold’s products, supported by NIOA’s extensive expertise and customer service.”

For further information or to explore the Leupold range, visit the NIOA New Zealand website:https://www.nioa.co.nz

About NIOA New Zealand…

NIOA New Zealand is a leading supplier of high-quality firearms, ammunition and accessories, servicing the New Zealand outdoor, defence and law enforcement markets.

About Leupold & Stevens…

Leupold & Stevens, Inc. is a fifth-generation, family-owned American company that designs, manufactures, and assembles rifle scopes, binoculars, rangefinders and more. With more than 100 years of expertise, Leupold is the trusted choice for professionals and enthusiasts worldwide.

NIOA New Zealand General Manager Fraser Winskill and Leupold Director of Global Commercial Sales Janos Jeszenszky, on the opening day of SHOT Show 2025 in Las Vegas, seal the deal that will see NIOA distribute Leupold’s products throughout New Zealand.