Latest Videos

What Makes ELEY the Choice of Champions?

Few names in rimfire shooting carry the reputation of ELEY. In this episode of the NIOA Unloaded Podcast, ELEY International Accounts Manager Martyn Buttery joins us to discuss the pursuit of precision, the science of batch testing, and the innovations that have helped ELEY earn the trust of Olympic athletes, world champions, PRS competitors, hunters, and recreational shooters alike.

Martyn shares insights into ELEY's manufacturing process, explains why consistency matters at every stage of production, and reveals how Australian shooters are embracing the latest ELEY products, including the new Ultra Long Range ammunition.

We also dive into:

👉 The difference between ELEY Tenex, Match, Team and Ultra Long Range

👉 Why batch testing matters for accuracy

👉 The technology behind ELEY's renowned priming system

👉 Insights from the ELEY PRS22 2026 Australian Championships

👉 The future of competitive shooting with ELEY's revolutionary X-Shot scoring system

If you've ever wondered what separates good ammunition from championship-winning ammunition, this is an episode you won't want to miss.

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Two Aussies. One legendary factory. Zero excuses. 🇦🇺🇩🇪

Brad and Matt touch down in Germany thinking it’s just a factory tour… but it quickly turns into something else entirely.

Precision engineering. Obsessive craftsmanship. Rifles built so flawlessly it almost feels unfair.

Then—because bad decisions make great content—it becomes Australia vs Germany. PRS-style.

Spoiler: Brad and Matt have absolutely no idea what they’re doing.

From factory floor to firing line, it’s equal parts admiration, humiliation and a whole lot of laughs.

Watch the full episode now, only on NIOA TV. 🎥🔥

Ever wondered where all that legendary orange gear comes from?

Brad and Matt recently made the pilgrimage to Middletown, Connecticut to visit the home of Lyman — a company that’s been perfecting reloading gear since 1878. What followed was a full behind-the-scenes tour of the factory: CNC machines humming away, presses being machined in-house and more reloading know-how than you can fit in a handbook.

There were a few important discoveries along the way:
• “Middletown”… not Middleton. (Apparently that matters.)
• Some of the machines are almost as old as Brad.
• Reloading looks easy… until Matt has a go.

Massive thanks to the Lyman team — especially Rick, Marissa and Steve — for the hospitality and the incredible tour.

🎥 The full factory tour is now live on NIOA TV.
Grab a coffee, hit play and come behind the scenes with us.

🔧🇺🇸 Behind the Scenes at the Ruger Factory 🇦🇺🔥

From six employees and a single pistol in 1949 to a powerhouse producing 1.5 million firearms a year — what a journey for Sturm, Ruger & Co.!

Brad and Matt scored the invite-only experience at Ruger’s Mayodan, North Carolina facility — and let’s just say… not everyone gets through those doors 👀

We got hands-on with the legendary Ruger American Rifle platform, checked out hammer-forged barrels, saw the precision behind every build and got up close with the reborn Marlin Firearms line.

From raw forgings to polished perfection, every rifle is proof-tested, function-tested and built with that final human touch. And no… Matt didn’t pass armourer training — no one realised Matt would need that much supervision.😅♻️

Armourer training ✔️
Factory floor access ✔️
Next-gen rifles in the works for Australia ✔️

Safe to say — best job in the world? We reckon so.

You don't want to miss this one! 🎥🔥

Ladies and gentlemen, colleagues, critics and confused bystanders, welcome to the most prestigious night in NIOA podcasting. Suits optional. Opinions mandatory.

In this episode of NIOA Unloaded, we roll out the red carpet for the Unloaded Awards 2025, celebrating the moments, people, products and incidents that defined the year, for better or worse. From ideas that absolutely should not be repeated, to gear that genuinely raised the bar, and guests who somehow carried entire episodes while we nodded along, nothing and no one is safe from Academy judgement.

Expect:

🏆 Awards nobody asked for but everyone earned
😬 Moments that caused mild panic
🎙️ A look back at 2025’s highlights and a teaser of what’s coming in 2026
🎬 Dramatic build-ups, questionable decisions, and zero rehearsals

So sit back, applaud politely, and remember, if your name gets called, this is legally binding and cannot be appealed.

Welcome to the 1st Annual Unloaded Awards.

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In this episode of the NIOA Unloaded Podcast, Perazzi Sports Sales Manager, Keith Grundy, and Gunsmith, Trevor Cook take you behind the scenes of their unforgettable trip to Italy, home of the legendary brand, Perazzi.

From eating their way through some amazing (and a few questionable) local dishes, to mastering the art of driving on the wrong side of the road — the boys experience Italy the only way they know how: full throttle.

Inside the Perazzi factory, they see firsthand how craftsmanship, precision, and passion have built a shotgun that’s claimed more Olympic gold medals than any other. And back home, they talk about the brand-new NIOA Perazzi Truck — now hitting events across Australia to keep Perazzi owners shooting at their best.

So grab an espresso, buckle up, and join Matt, Brad, Keith and Trev for a trip filled with laughs, lessons, and a whole lot of Italian flair.

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In this episode of the NIOA Unloaded Podcast, we’re joined by New Zealand hunting and fishing legend JE Wilds — real name Joe Edlington — for an unfiltered deep dive into life in the wild and a few hilarious fails (yes, he accidentally called himself Australian on camera!).

Joe takes us from fishing with his dad on NZ’s west coast to the massive growth of his outdoor YouTube empire — and the epic moments, epic hunts and fatherhood updates in between.

So grab your gumboots, crack open a L&P and settle in for tales that hit harder than a jandal blowout mid-hunt.

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In this episode, we sit down with the legendary Fred Brophy — tent boxing promoter, fourth-generation showman and the last of his kind. From Canberra to the Birdsville Races, Fred’s been dodging the law, fists and bullets all while keeping an Aussie tradition going longer than most of us have been alive.

Funny, raw, and 100% Aussie – this is a MUST listen.

You’ll hear:

🎪 Fred's first sideshow, the "Mice Circus".

👊 The tale of the "Bad Brothers".

💍 Why after more than 40 years, his "wife" won't marry him.

🖐️ How he lost 2 of his fingers.

Jump in the ring, hit play and ‘square up’ for a round with a true Aussie icon.

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What does it take to be the most trusted name in optics?

In this episode of the NIOA Unloaded Podcast, we go behind the scenes with Jon and Janos of Leupold—an American optics icon that's been setting the standard in scopes and sighting systems for over a century.

This is your all-access pass to one of the world’s most respected and relentless optics brands.

Listen to the full episode wherever you get your podcasts

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PRS - Steel ringing. Fog lifting. Adrenaline pumping.

Welcome to the 2025 Leupold Capital Clash – where precision meets pressure and every shot counts!

From tank traps to oil drums, competitors battled through ever-changing conditions and time-stressed challenges – all with one goal: hit steel and don’t miss.

Whether you’re chasing the thrill, the community, or that perfect impact, Precision Rifle Series is where it’s at.