Ruger is pleased to announce a strategic collaboration with four of the largest and most reputable international distributors in the firearms industry.

Four leading companies – NIOA Group, Helmut Hofmann, Outdoor Investment/Formalito, and Viking Arms – are strategically collaborating to expand the global reach of Ruger and Marlin firearms. These companies recently formed the International Sporting Goods Wholesalers (ISGW) Alliance, a partnership committed to delivering the world’s best practices in the international wholesale, distribution, support, sales and marketing of leading firearms brands.

• NIOA Group will represent Australia, New Zealand, and re-distribution opportunities in the region.
• Helmut Hofmann will represent Germany and support re-distribution efforts to Ruger distributors and other countries/territories throughout Europe.
• Outdoor Investment/Formalito will represent South Africa, Namibia, Botswana, Swaziland, Mauritius, Angola, and Zambia.
• Viking Arms will continue to represent the UK and Northern Ireland.

Each organization brings a wealth of expertise and unmatched distribution efficiencies that will strengthen the presence of Ruger and Marlin firearms worldwide.

Each of these global leaders brings extensive experience and a proven track record of success in international firearms distribution. Their combined efforts will ensure that Ruger and Marlin firearms will be effectively delivered, promoted, serviced, supported and successfully sold worldwide.