NIOA TV 2026
BALLISTIC COEFFICIENT (FEAT ELEY) | NIOA UNLOADED EP.14
What Makes ELEY the Choice of Champions?
Few names in rimfire shooting carry the reputation of ELEY. In this episode of the NIOA Unloaded Podcast, ELEY International Accounts Manager Martyn Buttery joins us to discuss the pursuit of precision, the science of batch testing, and the innovations that have helped ELEY earn the trust of Olympic athletes, world champions, PRS competitors, hunters, and recreational shooters alike.
Martyn shares insights into ELEY's manufacturing process, explains why consistency matters at every stage of production, and reveals how Australian shooters are embracing the latest ELEY products, including the new Ultra Long Range ammunition.
We also dive into:
👉 The difference between ELEY Tenex, Match, Team and Ultra Long Range
👉 Why batch testing matters for accuracy
👉 The technology behind ELEY's renowned priming system
👉 Insights from the ELEY PRS22 2026 Australian Championships
👉 The future of competitive shooting with ELEY's revolutionary X-Shot scoring system
If you've ever wondered what separates good ammunition from championship-winning ammunition, this is an episode you won't want to miss.
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